About Course
This Performance Marketing course is designed to help you master paid advertising and drive measurable business results. You will learn how to create, manage, and optimize campaigns on platforms like Google Ads and social media channels to generate leads, sales, and revenue.
The course focuses on a practical, data-driven approach where every decision is backed by analytics and performance metrics. You will understand how to target the right audience, create high-converting ad creatives, and continuously optimize campaigns for better ROI.
Through hands-on training and real campaign simulations, you will gain experience in running ads, analyzing performance, and scaling campaigns effectively. You will also learn how to build marketing funnels, track conversions, and use AI tools to improve efficiency and results.
Whether you are a beginner or looking to upgrade your skills, this course will guide you step-by-step to become a confident performance marketer.
Course Breakdown
- ✓ What is Performance Marketing?
- ✓ Paid vs Organic: Key Differences
- ✓ Understanding the Marketing Funnel
- ✓ KPIs: CPC, CPM, CPA, ROAS, CTR
- ✓ Campaign Objectives & Goal Mapping
- ✓ Audience Segmentation Basics
- ✓ Attribution Models Explained
- ✓ Industry Benchmarks & Expectations
- ✓ Account Structure & Campaign Types
- ✓ Keyword Research & Match Types
- ✓ Writing High-Converting Ad Copy
- ✓ Quality Score & Ad Rank
- ✓ Bidding Strategies: Manual vs Smart
- ✓ Display Network & Responsive Ads
- ✓ Remarketing & Audience Lists
- ✓ Negative Keywords Strategy
- ✓ Conversion Tracking Setup
- ✓ Performance Max Campaigns
- ✓ Shopping & Dynamic Search Ads
- ✓ Reporting & Optimisation Workflow
- ✓ Business Manager & Pixel Setup
- ✓ Campaign Objectives Deep Dive
- ✓ Custom & Lookalike Audiences
- ✓ Ad Formats: Feed, Reels, Stories, Carousels
- ✓ Creative Strategy for High CTR
- ✓ Retargeting Funnels & Sequences
- ✓ Budget Allocation & Scaling
- ✓ Facebook CAPI (Conversion API)
- ✓ A/B Testing Creatives & Audiences
- ✓ Frequency, Fatigue & Refresh Strategy
- ✓ Lead Gen Ads & Instant Forms
- ✓ YouTube Ad Formats: Skippable, Bumpers, In-Feed
- ✓ Audience Targeting on YouTube
- ✓ Video Creative Best Practices
- ✓ TrueView & CPV Bidding
- ✓ Brand Lift & View-Through Attribution
- ✓ YouTube Remarketing Sequences
- ✓ Performance Max with Video Assets
- ✓ Anatomy of a High-Converting Landing Page
- ✓ Above-the-Fold Design Principles
- ✓ Headline & CTA Copywriting
- ✓ Trust Signals: Reviews, Badges, Stats
- ✓ A/B & Multivariate Testing
- ✓ Heatmaps & Session Recordings
- ✓ Form Optimisation for Lead Gen
- ✓ Page Speed & Core Web Vitals
- ✓ Post-Click Experience Alignment
- ✓ GA4 Setup & Event Tracking
- ✓ Google Tag Manager — Full Workflow
- ✓ UTM Parameters & Campaign Tagging
- ✓ Attribution Models: Last Click vs Data-Driven
- ✓ Multi-Touch Attribution Explained
- ✓ Custom Dashboards in Looker Studio
- ✓ Funnel Analysis & Drop-Off Reports
- ✓ Cohort Analysis & Retention Metrics
- ✓ Ecommerce Tracking (GA4)
- ✓ Building Automated Reporting
- ✓ Media Planning & Budget Allocation
- ✓ ROAS, CAC & LTV Frameworks
- ✓ Scaling Vertically vs Horizontally
- ✓ Dayparting & Scheduling
- ✓ Competitor Research & Benchmarking
- ✓ Full-Funnel Strategy Design
- ✓ Cross-Channel Campaign Management
- ✓ Agency vs In-House Workflows
- ✓ Client Reporting Presentations
- ✓ AI-Driven Bidding & Smart Campaigns
- ✓ Generative AI for Ad Creative
- ✓ Automated Rules & Scripts in Google Ads
- ✓ Predictive Audiences & ML Signals
- ✓ ChatGPT for Copy & Strategy
- ✓ Performance Max & Broad Match AI
- ✓ Privacy-First Tracking (iOS, Cookieless)
- ✓ AI Overviews & Search Generative Experience
Master 70+ essential industry tools
Frequently Asked Questions
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